Along with the "natural" hair of the '70s came a natural look in skin and cosmetics. Earlier decades had made fashionable the dead white complexion, the flawless matte of a movie star skin, and the rosy blush of innocence through the magic of foundation. In the Seventies, it was cool to resemble to surfers at Venice Beach: an all over tan, a golden glow around the face, and minimal looking make up were the things to strive for. Bronzers made an appearance, fake tanning fluids turned thousands of young women bright orange, and women who today look with alarm at the spots appearing on middle aged skin laid out all summer covered all too lightly in a bikini and a slick coat of baby oil.
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